Jewish High Tech Community

For years now, people have been saying that "the web changes everything." And while that's true, this cliche tells us nothing about how the web changes everything. Mass media, in particular, has gotten hit from every angle: TV, film and music companies no longer command the strategic chokepoint between artist and audience, journalism is no longer the sole province of the major daily papers and advertisers vastly different and greater means to reach their target demos.

Robert Scoble of PodTech.net and a special guest will give us their insights into what that means for us and how we can reshape our understanding to take into account MySpace, blogs and vlogs, wikis, Twitter, YouTube, RSS and so on, rather than remain stranded in the days when mass media ran only from publisher to viewer, reader or listener.

About the Speaker

Robert Scoble As Vice President of Media Development at PodTech.net, and host of his own vlog ScobleShow, Robert is one of the leaders in building a new web-based media channel that enables direct, meaningful and--importantly--two-way communication between producers and consumers. He previously was the public blogging face of Microsoft and created the Channel9 site and community for professionals developing on Microsoft platforms and held senior marketing positions at NEC Mobile Solutions and UserLand Software. He is also the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel.