Marketing for Humans: Demystifying Marketing Analytics

Hear from three leading marketing experts about how you can effectively use data and analytics in your business, even when your staff and budget might be small. How do data analytics influence decision-making? How has it changed the landscape of how companies and non-profits today understand and communicate with their customers and other stakeholders? With so much data readily available, how do you sift through what’s most important and where do you begin? And what happens when you don’t have any data at all? We will tackle these questions and more. We encourage you to come with your specific questions and use cases. This session is relevant for marketers and non-marketers alike; it’s for anyone who cares about improving the way their organization understands and engages with customers, clients and partners.


Jay Friedman, VP of Product Management & Marketing, Audible Magic Jay has over 35 years of hi-tech industry experience at both large companies and small start-ups. He started his career in product management with Hewlett-Packard where he spearheaded the productization of HP’s service business.  He then joined Sun Microsystems where he headed global marketing for the services division.  He then became a member of the senior executive team for Prognostics, a management consulting firm, where he helped tripled the company’s sales.  Subsequently, he joined LiveWorld, heading up sales and marketing for this social networking company helping it survive a major recession.  Jay went on to co-found SonicSwap, an online music service, which was later sold.  He then joined Audible Magic heading up product management, marketing and client services before departing to become CEO of Distrix, a software-defined networking company.  Jay has recently rejoined Audible Magic to head up product management and marketing.  Jay holds a BSc in Math and Computer Science from UCLA and an MBA from Santa Clara University.

Cynthia Holladay Loosley, Product Management & Evangelist, Avaya As a member of Avaya’s global team of customer engagement experts, Cynthia designs business, application and technology strategies that usher organizations into the digital age.  Use cases highlight omnichannel and analytics solutions that improve customer experience while leveraging the organization’s previous investments.  As founder of UpRight Marketing, Cynthia has launched over 15 enterprise software products worldwide and served in dozens of executive marketing, product management and customer development roles in both startup and established tech companies over 20 years. Prior to her career in technology, she was a concert pianist and has a Master’s Degree from the Boston Conservatory of Music.


Larry Stein, Former Vice President of Demand Generation, Alteryx, Inc Larry Stein has 20 years of marketing experience leading teams and building programs to support high growth technology companies. He has been responsible for outbound marketing and demand generation activities that drive top line revenue growth while managing costs. Larry started his career in telecommunications working at Wisconsin Bell rolling out data services like ISDN and packet switching and then to Contel ASC in satellite networking. He then spent several years in technology training to the Bell Operating companies as they migrated to data services. For more than the last 20 years he has served in a variety of marketing capacities at high growth startup companies like Latitude Communications, Peribit Networks, ShoreTel, KACE, Pertino Networks and Alteryx. Larry has an Economics degree from Haverford College, a Bachelors in Applied Science from the University of Pennsylvania and an MBA from the Anderson School at UCLA.


Heidi Livingston Eisips, Marketing Strategist, EDJ 2 Edge Heidi specializes in strategic marketing, customer education and content creation. She helps companies craft their market strategy; grow their web, social and mobile presence; and create targeted content for any media channel. Over the last twenty-plus years, Heidi has worked with Fortune 100’s, start-ups, and non-profits across a variety of industries. A native of Los Angeles, Heidi has a BA in English Literature from UC Berkeley, an MBA from Yale University, and is currently pursuing her doctorate in Educational Leadership from SJSU.

Event Details

October 10th, 2017
6:30 – 9:00pm

Fenwick & West

801 California St

Mountain View, Ca


$10 in advance
$20 at the door

Student/Senior discounts available
Members always free

Food & Beverages Provided