Best Practices in Social Media Marketing on the Real-Time Web

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Event Description:

Co-Sponsored with the Bay Area Net Marketing Alliance Meetup Group

As an online marketer, do you sometimes feel overwhelmed with all the different ways you can connect with prospects and customers? What should you be focusing on? And how do you keep up?

The rapid growth in social media, like Facebook and Twitter, has changed the modern marketing mix, offering a new, low-cost way to engage customers and prospects in a direct conversation. But the accelerating pace of the real-time web presents entrepreneurs and marketers with challenges as well as opportunities. New tools and techniques can help you manage the real-time firehose and stay on top of the topics and people you care about. Come learn best practices in social media marketing on the real-time web.

Speaker:

Dan Olsen is founder and CEO of YourVersion, a real-time discovery engine startup offering “Pandora for your real-time web content”.

Dan has 18 years of high‐tech experience with deep expertise in product management, marketing, and developing leading consumer Web products. He worked at Intuit for 5 years where he led product management for Quicken and launched an online brokerage. Dan also led product management at Friendster. Before starting YourVersion, he consulted to many startups, including Box.net, YouSendIt, and Epocrates. Dan is a regular speaker at tech startup events such as the O’Reilly Web 2.0 Expo. His presentations are posted at www.olsensolutions.com/speaking. Dan holds a BSEE from Northwestern, an MSIE from Virginia Tech, and an MBA from Stanford.

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